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MEGA BIG WIN IN SLOT MASHINE BOOK OF RA! Glossary Toggle navigation Home "The Book" Buy "The Book" Consulting About Legal CONTACT US bill friedmandesign. Recent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. The paper hypothesized that the smell could have caused people to slow down or stop in the area, making them more likely to gamble. The study was ultimately concerned with reducing risky gambling behaviors, and concluded:. The biggest proponent of casino design that we think of as being "classic" comes from former gambling addict Bill Friedman , who became a professor teaching about casino management at the University of Nevada Las Vegas, a casino executive, and a casino consultant.
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